How to build a smartphone app marketing campaign
Building a smartphone-related marketing campaign can be tricky, but with the right team and resources, it can be done.
The Globe And Ministries of the United Methodist Church and the United Church of Canada are two Canadian faith-based organizations that have been working to create an app marketing program for their congregations.
The ministry’s mobile app will help congregants find and sign up for new memberships.
The UCC mobile app is available for both Android and iOS devices, and is designed to be easy to use for both church members and non-members alike.
“We’re really excited about the new app,” said Scott Gorman, a UCC media relations manager.
“It’s a great example of what we call the ‘big tent’ model, where the congregations of the world come together to help people get into the gospel.”
The ULC and the UCC were able to build an app that helped congregants in a large congregation in Ontario, Canada, find new members in less than three minutes.
“The app is not about a simple number of users,” said Robby Kincaid, director of communications for the ULC.
“There are thousands of people that are using the app, and we can’t have that as the only number that we look at.
People are using it in many different ways.
It’s really important to us that we get a lot of people using it.”
Kincaid said that congregations could use the app to provide information about the membership process, such as where they can find the most effective ways to register for a service.
“What it does is help people understand the process and how they can access the service if they need to,” he said.
“We think that’s the best way to make sure people can go into the church and get connected to the gospel,” he added.
The UCC’s mobile application can also be used to connect members with other UCC congregations in other provinces.
Kincafy said that if a ULC congregation is having trouble enrolling people in their local services, they can also register on the UCO’s app.
For the UCLC, which has about 150,000 members in Canada, Kincasaid said the app can help them reach new members.
“People have been asking us to develop mobile applications for our members,” he explained.
“This app gives us a chance to be more proactive with our members and to really engage with them and to be a better ally to them.”
For the other two ministries, both of which are U.S. based, they are building mobile apps to connect with their congregational members.
“I think the U.C. is probably the most well-known of them,” said Chris Gorman.
“But we’re working with a lot more partners in the UCR [U.C.] and we’re trying to build mobile apps that we can use as well.”
Gorman said that the UCD mobile app can be used for various purposes, including for local outreach, and he hopes that it will be available to congregations across the country.
“Mobile is something that we’ve been looking at and we’ve had some success with,” he continued.
“We’ve had the UCT app for years, and now we’re going to see what other partners have to offer, and then we’ll see if that’s something we can leverage.
We have a number of partners that have the app and we are developing our own mobile app.””
Our goal is to provide a better experience for our congregations,” said Gorman of the UUCC mobile apps.
“To do that, we have to create a more personalized experience.”
For those congregations that do have the mobile app, the process of signing up for membership can be as simple as filling out a form on their website, or as complex as using the URC app to sign up.
For the UC, the mobile application will be more accessible to non-clergy members, as the UMC will allow members to opt-in.
Gorman of UCC said that they are working to make the app even more interactive for congregations, including the ability to set up an event to connect non-U.S.-based congregations to local congregations with a smartphone.